Effective promotion is the key to the success of any business, no matter how large or small.

Building a successful business means gaining and keeping a following of loyal customers and clients by offering the advantages of expertise, convenience and personal service. You already offer convenience and personal service through your basic business operations. Gaining a reputation as an expert in your field requires specialized effort.

I have used my Business Builder™ strategy in workshops that I conduct for the Small Business Administration to show small business owners how they can improve their reputation in low-cost ways.

• Seeking news coverage of your key accomplishments.
• Writing and placing articles for the consumer and/or trade media.
• Developing communications to customers about key issues in your field.
• Arranging public speaking opportunities.
• Organizing special events that highlight your expertise.
• Identifying service and charitable organizations you can join.
• Arranging for participation in civic or industry commissions and boards.

Contact me for a free one-hour consultation to see if this approach will work for your business.