A quick quiz for professionals:
- Do you have enough clients and a source for future clients to keep you in business indefinitely?
- Do you communicate with your clients regularly about key issues in your field?
- Do you utilize means other than advertising to attract new clients?
- Have you joined service organizations that give you exposure to potential new clients?
- Do you seek news coverage of your key accomplishments?
- Do you arrange public speaking opportunities and write articles for the consumer and/or trade media to position yourself as an expert in your field?
- Have you made referral arrangements with other professionals and businesses that might be a source of new clients?
- Do you support charitable organizations related to your work to position yourself as a community-minded individual?
- Do you participate in civic commissions, boards and task forces to gain exposure to community leaders and position yourself as an expert in your field?
- Do you have a regular schedule of social and business events that offer you business-building networking opportunities?
My Practice Promoter™ strategy for professionals helps you build your reputation by making sure most of your answers to the questions in the quiz above are a resounding "yes!"
- Seeking news coverage of your key accomplishments.
- Writing and placing articles for the consumer and/or trade media.
- Developing communications to clients about key issues in your field.
- Arranging public speaking opportunities.
- Organizing special events that highlight your expertise.
- Identifying service and charitable organizations you can join.
- Arranging for participation in civic or industry commissions and boards.
Contact me for a free one-hour consultation to see if this approach will help you promote your professional practice.
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