One of the best things that can happen to a high-performing public relations practitioner is also one of the worst: getting promoted to management.

Very little in the practice of public relations prepares you for the challenges of management. It's like getting rewarded for a doing a good job by being transferred to a job for which you have received no training. Among the challenges you'll have to address:

• Supervising employees who used to be peers.
• Developing management processes to make the department run smoothly.
• Building the trust of senior management.
• Negotiating effectively with internal clients.
• Creating a vision for your organization's public relations strategy.
• Providing leadership as a member of the organization's management team.

I honed my skills over 15 years in various PR management roles in Kaiser Permanente. During that time, I developed a reputation for excellence in management as well as public relations. Contact me for a free one-hour consultation to see if I can help you perform more effectively in your new role.